Business model
Hardware buys the installed base. Software prints the margin.
Every line below attaches to the same harness in the same building. That is what lets the model scale without proportional cost of goods or headcount.
Interactive model
Model the revenue engine
Organizations on platform
120 orgsPro, collegiate, and elite performance facilities.
Harnesses per organization
22 unitsRoster-wide deployment drives multi-unit orders.
Harness price
$399Fixed at MSRP. COGS $115 at ~71% gross margin.
Analytics platform attach rate
55%66 orgs on a $50k/yr team license.
Adjacent-market licensing
$1.5MRoyalties from pet, industrial safety, and agency partners.
Modeled revenue
$5.9M
Gross profit
$5.1M
Blended gross margin
88%
Recurring share
82%
2,640 harnesses sold seeds the installed base. Every point of attach rate on the $50k team license adds $60k of ~90%-margin recurring revenue without adding a unit of hardware.
Unit economics
The wedge pays for itself
Hardware is profitable on day one, so this round accelerates the data platform instead of subsidizing manufacturing.
MSRP
$399
COGS
$115
Hardware gross margin
~71%
Team analytics license
$50k/yr
Revenue lines
Six revenue lines, one installed base
Margin and scalability for each line, sequenced by what ships when.
Plan of record
Three-year financial arc
As software attaches, EBITDA margin expands toward 80%.
Plan of record
Hardware wedge → software engine
Year 2
Hardware + SaaS launch
Revenue
$28.8M
EBITDA
$22.8M
EBITDA margin
79%
SaaS mix
82%
- Hardware gross margin~71%
- SaaS revenue (Yr 2)$25.5M
- Active subs (Yr 3)739
- Net income (Yr 3)$21.7M
Next step
See the full data room
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