Business model
Hardware buys the installed base. Software prints the margin.
Every line below attaches to the same harness in the same building. That is what lets the model scale without proportional cost of goods or headcount.
Interactive model
Model the revenue engine
Organizations on platform
120 orgsPro, collegiate, and elite performance facilities.
Harnesses per organization
22 unitsRoster-wide deployment drives multi-unit orders.
Harness price
$399Fixed at MSRP. COGS $115 at ~71% gross margin.
Analytics platform attach rate
55%66 orgs on a $50k/yr team license.
Adjacent-market licensing
$1.5MRoyalties from pet, industrial safety, and agency partners.
Modeled revenue
$5.9M
Gross profit
$5.1M
Blended gross margin
88%
Recurring share
82%
2,640 harnesses sold seeds the installed base. Every point of attach rate on the $50k team license adds $60k of ~90%-margin recurring revenue without adding a unit of hardware.
Unit economics
The wedge pays for itself
Hardware is profitable on day one, so this round accelerates the data platform instead of subsidizing manufacturing.
MSRP
$399
COGS
$115
Hardware gross margin
~71%
Team analytics license
$50k/yr
Land and expand
What one customer is worth
Set roster size, harness density, and license count to see the first order, recurring ACV, three-year account value, and payback.
Account sandbox
Per-account economics
Athletes on roster
60
Harnesses per 10 athletes
4 units
Licensed teams in the account
1 × $50k/yr
Annual replacement and expansion
12% of units
Cost to win and onboard
$18k
Hardware is priced at a fixed $399 MSRP. Land-and-expand math only: no price increases assumed.
Year 1 order
$9,576
24 harnesses
Recurring ACV
$50k
analytics licenses
3-year account value
$162k
16.9× the first order
Payback
4.2 mo
on gross profit
Revenue by year
Blended gross margin
89%
Recurring share
93%
Revenue lines
Six revenue lines, one installed base
Margin and scalability for each line, sequenced by what ships when.
Plan of record
Three-year financial arc
As software attaches, EBITDA margin expands toward 80%.
Plan of record
Hardware wedge → software engine
Year 2
Hardware + SaaS launch
Revenue
$28.8M
EBITDA
$22.8M
EBITDA margin
79%
SaaS mix
82%
- Hardware gross margin~71%
- SaaS revenue (Yr 2)$25.5M
- Active subs (Yr 3)739
- Net income (Yr 3)$21.7M
Next step
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