Traction
Validated where validation is hardest to get
Pro and Power-conference staffs do not adopt unproven equipment. FLO is in the building at seven, with 22 more awaiting purchase orders, before the analytics platform has shipped.
Performance labs
Houston RocketsNBA · Customer
Toronto RaptorsNBA · Customer
New Orleans PelicansNBA · Customer
Milwaukee BrewersMLB · Customer
BYU CougarsNCAA · Customer
Michigan WolverinesNCAA · Customer
Clemson UniversityNCAA · Customer
Organization names and marks shown for reference. League and club marks are property of their owners and are not used as endorsements.
7
Paying organizations
22
Awaiting purchase orders
6
Advisory board practitioners
- Customer
Houston Rockets
NBA
- Customer
Toronto Raptors
NBA
- Customer
New Orleans Pelicans
NBA
- Customer
Milwaukee Brewers
MLB
- Customer
BYU Cougars
NCAA
- Customer
Michigan Wolverines
NCAA
- Customer
Clemson University
NCAA
- Pipeline
Pittsburgh Steelers
NFL
- Pipeline
Atlanta Falcons
NFL
- Pipeline
Detroit Lions
NFL
- Pipeline
Arizona Cardinals
NFL
- Pipeline
Las Vegas Raiders
NFL
- Pipeline
Cleveland Cavaliers
NBA
- Pipeline
Chicago Bulls
NBA
- Pipeline
Chicago Fire FC
MLS
- Pipeline
Pittsburgh Pirates
MLB
- Pipeline
Syracuse Orange
NCAA
- Pipeline
UCF Knights
NCAA
- Pipeline
Georgia Bulldogs
NCAA
- Pipeline
Tennessee Volunteers
NCAA
- Pipeline
Pittsburgh Panthers
NCAA
- Pipeline
Miami Hurricanes
NCAA
- Pipeline
UFC Performance Institute
Performance
- PT3Pipeline
PT3
Performance
- Pipeline
Sports Academy
Performance
- Pipeline
Xtreme Couture MMA
Performance
- Pipeline
D1 Training
Performance
- Pipeline
Spire Institute
Performance
- Pipeline
American Heritage Schools
Performance
Why it matters
Early adoption is the go-to-market
Each account is a practitioner relationship that becomes a reference, a design partner, and an analytics subscription.
Reference-driven sales
Strength coaches change jobs and take equipment preferences with them. One adopting staff seeds several more.
Design partnership
Customers are shaping the sensor spec and dashboards, de-risking the platform launch.
Pre-committed pipeline
22 orgs awaiting POs turn the hardware release into revenue, not a cold start.
Advisory board
Practitioners inside the target accounts
The people who buy and deploy performance equipment are advising the product.
Jon Lee, CSCS, CES
Head Strength & Conditioning Coach
Toronto Raptors (NBA)
Analisse Rios, CSCS, NASM-CPT, XPS
Head Strength & Conditioning Coach
Connecticut Sun (WNBA)
Dano Norceide, PT, ATC, CSCS, PES, CES
Performance & Rehabilitation
Arizona Cardinals (NFL)
Michael Davie, RSCC*D, CSCS
Director of Strength & Conditioning, Sports Science
BYU Men's Basketball (NCAA)
Darcy Norman, PT, ATC, CSCS
Director of Performance
Chicago Fire FC (MLS)
Lyndon Bell, CSCS
Director of Strength & Conditioning
American Heritage School – Delray Beach (HS)
Athlete investors
Capital from the people who use it
Current and former pros have invested. The strongest signal that the product works at game speed.
Rhamondre Stevenson
New England Patriots (RB)
Current NFL
Myles Adams
Detroit Lions (DE)
Current NFL
J.J. Russell
Arizona Cardinals (LB)
Current NFL
C.J. Watson
Warriors | Bulls | Nets | Pacers | Magic
Former NBA, 10 seasons
Levi Wallace
Bills | Steelers | Broncos | Jaguars
Former NFL, 8 seasons
Next step
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