Paul Roberson

Founder & CEO

Entrepreneur with extensive experience managing projects across a variety of sectors. Most recently helped spearhead the Nevada market for Lyft from 2018–2021, growing market share, then consulted brands full-time after their IPO.

University of Nevada, Las Vegas (BA) · University of Phoenix (MBA)

Cameron Belt

Co-Founder

Senior Economist & Research Director at RCG Economics and Chief Economist at The Economics Team, where he has created, executed, and evaluated programs for global startups using applied economics, finance, and business analytics.

University of Nevada, Reno (BA) · University of Nevada, Reno (MA)

Roderick Moore

Co-Founder

Former Coordinator of Sports Science for the Pittsburgh Steelers and strength & conditioning coach for the Atlanta Falcons. Previously Athletics Director of North America at VALD Performance, VP of Sports (US & UK) at Sparta Science, and VP of Sports Performance at Catapult Sports.

Morehouse College (BS) · University of Tennessee (MS)

Alexis Smith

Chief of Staff

Marketing and development strategist with experience in brand strategy, fundraising, and organizational growth. Builds systems, teams, and campaigns that align purpose with performance.

University of Oregon (BA) · University of Phoenix (MBA)

Kalix Muangchoo

Chief Product Officer

Eight years at Lyft across marketing, operations, and partnerships. Instrumental in launching and growing multiple early-stage markets and leading nationwide event and property programs.

University of Nevada, Las Vegas · University of Nevada, Reno (MA)

Benji Sloan

Chief Business Development Officer

25+ years in sports, combining a background as a Certified Athletic Trainer in the NFL with business development roles in sports analytics and technology.

University of Richmond (BS) · Murray State University (MA)